“If I have 3 websites, is there a problem to cross link websites?”

Here is Matt Cutts Answer on this question:

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How to optimize a PDF Document

Writers and authors who offer to download their studies, presentations and analysis as a pdf-document via internet, often make a great effort in research and writing and therefore provide excellent content whereas bloggers and boulevard journalists try to build up content as fast as possible and hence the quality suffers. As a matter of fact, google considers the high quality content which is provided by the pdf documents in their search results. Therefore SEO-optimizing your pdfs is crucial to be found at the top of the result pages.

When it comes down to SEO and PDF files there are 10 points that should be considered for good ranking:

1. Create your PDF text-orientated
   When creating a PDF, focus that the document contains plain text. It doesn’t matter which application you are using for generating the pdf file (Microsoft Word, Open Office, Photoshop, Illustrator, InDesign, Fireworks, etc.), cucial is, that you never convert the text into an image or graphic. You can check if the text in your pdf-file can be read by the google bot by opening your file with the pdf-reader and try to highlight the text using the text-tool. If the text can be copied and be pasted into an other document, then – well done – your pdf-file is text-orientated.
2. Add appropriate meta-data to your PDF
   Similar to a html-file the pdf-file also contains meta-data which can be compared to the title and meta specifications in the html header.
   
   
   The “doc title” declaration will be used by google for the titel in the search results and for the document title in the browser. The “description” declaration will be displayed by google in the search results beneath the title similar to an html file. Google allows 68 characters for the title and 160 characters for the description. Using Adobe Acrobat you can add meta-data by clicking on file – properties.
   
3. Use relevant keywords at the beginning of your PDF
   Like any other file that is ranked by google, pdf-files also need relevant keywords that match the query. Keywords at the beginning of the document are more important to the google-bot than keywords at the bottom of the text. Therefore, try to use as many relevant keywords as possible at the beginning or introduction of your pdf document.
4. Use relevant keywords in the title of your PDF
   Consider that the google-bot pays high attention to the titles of your pdf. Therefore, formulate a meaningful title using the most important keywords.
5. Make use of keyword-variations
   Use synonyms, singular, plural and similar terms and words that match the topic of your text. With the help of keyword-variations, the google-bot gets more information and therefore he can assign your pdf-file to different topics.
6. Optimize the keyword-density of your PDF
   Try to increase the keyword-density of your most important keywords. But consider that the density should not exceed a value of 5 %. That means, that the keyword should not be used too often within a paragraph.
7. Use keywords in your link-texts
   If you want to put a link on your blog that leads to your pdf-file, make sure that the link-text matches the title of your pdf-document.
   link-text
   If there are any additional websites that have a backlink to your pdf and they are using relevant keywords in their link-text, it could lead to a better and higher ranking.
8. Use the most important keyword for the file name
   Significant and meaningful file names have more relevance for the google bot and can be found easier. Also, by downloading the pdf document, a meaningful file name will make it easier for a user to find the document on his computer again.
9. Add descriptions to your graphics and pictures
   Unfortunately there is no option to add an “alt-tag” to the pictures in your pdf-file. But nevertheless you can add a short description beneath the picture or graphic. This short text is not only useful for the google-bot but also for visually handicapped people.
10. Add your details to the PDF
    Of course you want as many people as possible to download your file. Probably there is also a viral-effect and your pdf gets forwarded to multiple users. If you forget to add your details to the PDF other people won’t be able to find out who has written the text and can’t contact you for further questions, discussion or appreciations.

Conclusion:
By using universal search, google mixes different kinds of results; that means google mixes videos, pictures, html, maps, pdf-files, etc and also ranks them as number one if they are very relevant. For example, geographical queries often result in search results with a google-map at the top. Queries with the name of a top-model often have pictures at the top of the search results – just try “Heidi Klum”. If we take a query that contains product descriptions or any kind of instructions, pdf-files often rank as number one.

For this reason, pdfs can be used especially for e-commerce websites, but only if the pdf-document is not a duplicate of any other content site (avoid duplicated content).

Here are myTop 10 Christmas Songs!

The original “Silent Night” in German “Stille Nacht” was written by a Austrian priest Father Josef Mohr and the melody was composed by the Austrian headmoster Franz Xaver Gruber in the year 1818.

“Silent Night” in German “Stille Nacht” is for me the mother of all Christmas Songs and the version from Enya in Irish is my Favorit Top 1 Christmas Song.

Top 1 -> Enya – Silent Night (in Irish) Christmas Lyrics

Here two more versions from “Silent Night” in German “Stille Nacht” in the orginal language German sung from the Vienna Boys Choir once and once from Nana Mouskouri, she is a singer from Greece who is is confirmed to have sold over 300 million records worldwide in a career spanning over five decades, making her one of the best-selling artists and highest selling female artist of all times only Madonna has sold more records.

Just amazing!

Top 2 -> Celine Dion – Oh Holy night

There is 4 more versions from this Christmas Song one better than the other I don’t want to vote which one is best. One from Luciano Pavarotti, one from Jussi Björling, one from Mario Lanza and one from Paul Potts.

The Voice! Christmas without Frank Sinatra does not work, not in our family when we invited in my fathers house !

Top 3 -> Frank Sinatra – A Merry Little Christmas

How cool is that, Amy Winehouse is singing a Christmas song, I like this much!

Top 4 -> Amy Winehouse – I Saw Mommy Kissing Santa Claus

Top 5 -> John Lennon – Happy Xmas (War Is Over)

A shocking awfully sad video version of this song that shows the face of real wars you will find here:
John Lennon – Happy Xmas (War Is Over)

Top 6 -> U2 – I Believe In Father Christmas (RED WIRE) [ Inc. Lyrics]

Top 7 -> Mariah Carey – All I Want For Christmas Is You (Johnny Depp)

Here are 4 more Versions of “All I Want For Chritmas is You”. Once sung from Olivia Olson, once from LeAnn Rimes, once from Shania Twain and at least a rock version form My Chemical Romance.

You want see Olivia Olsen sing “All I Want For Chritmas is you” than please click here > Olivia Olson sing All I Want For Chritmas this video wasn’t allowed to embed.

When I lived in Dubai and I flew home home to Austria on Christmas to see my family the next Christmas Song could make me tears of joy in my eyes .

Top 8 -> Chris Rea – Driving Home For Christmas

Top 9 -> Christina Aguilera – Have yourself a merry little Christmas

Hi Nessun Dorma Pavarotti, it’s so amazing, to play this is just allowed on Christmas , because of this I have pronounced this to a Christmas song !
Top 10 -> Pavarotti – Christmas Lights Nessun Dorma

Merry Christmas to all our Friends and Followers on Twitter
& may we remember Christmas is still the celebration of love and not the celebration of commerce!

All the best from Austria Ortwin with Family Meerim, Victoria and Enzo.

Concentrate on: Technical SEO + good Content + creativ Marketing!

Future-Proofing Your SEO
Technical SEO

• Internal Linking
• Sitemaps (XML/HTML)
• On-Page Targeting
• Clean URLs
• Canonicalication

Content SEO

• Uniqueness
• Value to the User
• Shareability
• Viral Co Efficent
• Sales

Marketing

• Social Web Engagement
• Email Marketing
• Conversion Rate Optimization
• External Link Attraction
• Community Participation (online/offline)

Thank’s to Rand > SEOmoz !

SEOmoz Whiteboard Friday – Future-Proofing Your SEO from Scott Willoughby on Vimeo.

From the halls of SES San Jose 2009, Jen Lopez sits down with Matt Cutts to discuss NoFollow.

There are some controversy about Google’s shifting views on nofollow, so I think every Information to this Topic is interesting.

Wil Reynolds: No follows are all the rage, people are always asking me if they should no follow everything on their site for SEO. Or the fact that wikipedia, Twitter, Youtube, etc use…

no follow tag and its impact on SEO

SEOmoz Whiteboard Friday – Matt Cutts on NoFollow from Scott Willoughby on Vimeo.